Enthusiasts all over the globe like the original flavor and scent of STROH, which Austrians often mix with the pleasant aroma and exquisite taste of handmade sweets they grew up with.
For years, STROH has represented baking history and confection crafts, making Austrian dessert cuisine known across the globe. In addition, STROH is a popular component in the worldwide pub scene and regional dishes from various regional cuisines.
Official website: stroh.at
Stroh started a large-scale liqueur and brandy production in Klagenfurt in 1857, with roots dating back to 1832. The company was named after its founder, Botijan Stroh, who founded the tiny enterprise in St. Paul (Carinthian Lavanttal). Maria Stroh, his widow, carried on the company with manufacturing operations at Karfreitstrasse 18 in Klagenfurt.
Because the enterprise was situated in the landlocked Austria-Hungary territory, it had no immediate access to parts of tropical areas with rum or a simple route to rum imports. To create a rum-like item, the manufacturer substituted the scent of sugarcane molasses with a blend of flavor and coloring applied to sugar beet alcohol, which became recognized as Stroh Inlander-Rum ('domestic rum'). This vintage replacement produced a unique product with a butterscotch and vanilla aroma. It quickly became a local favorite, earning a gold medal prize at the 1900 Exposition Universelle in Paris.
The main product of STROH is rum. The rum has a history that dates back to the Austro-Hungarian reign. During the period, the sailors of the regal Austro-Hungarian naval ship were given a daily supply of rum for social and medicinal reasons. Since 2008, legislation has mandated that Stroh be manufactured entirely in Austria using sugarcane molasses, making it a regionally protected Austrian liquor specialty and remarkable in the worldwide realm of spirits. For over 185 years, the Genuine STROH Inländer Rum has been impressed with its pleasing smell, subtle rum note, and natural and fragrant flavor. STROH goods are still made entirely in Austria following a secret family formula. STROH stands for 'The Spirit of Austria'.
In Klagenfurt, STROH is among Austria's oldest liquor makers, best known as the STROH Original Inländer Rum, which people in Austria love to refer to as STROH Rum.
STROH spirits have been enticing with their original and fragrant flavor for over 185 years. STROH Inländer Rum is now a spirits specialty found in restaurants and bars in over 40 countries across the globe. In 2019, the share of exports was 75%, with the majority of it going to Germany, Scandinavia, South Africa, the Benelux nations, and travel shops.
"STROH is an all-rounder", says Harold Burstein, managing director of STROH Austria. He added, "We've discovered a home in various settings, including Christmas markets, worldwide award-winning food, ski chalets in the mountains, and fashionable pubs in Cape Town. The acquaintance with STROH is undoubtedly an emotional tale in Austria. It mixes STROH with our childhood memories and the delightful aroma and exquisite cakes and cookies taste. For years, STROH has represented baking history and the craft of bakeries, which helped Austrian pastry cuisine and coffee house lifestyle become worldwide recognized. That is something we are proud of."
STROH Rum is famous not just for its distinct scent but also for its vintage bottle packaging with the orange label. The classic curving hip flask dates back to the American Prohibition period when it was critical to be able to conceal the delectable product on the body and carry it undetected. Presently, the STROH bottle is an aesthetic symbol in the world of spirits, going back to its rebranding in 2004 and gaining worldwide recognition since then. Indeed, the continuous bottle design has dramatically benefited the brand's recognition in Austria and globally. As a result, many travelers bring STROH Rum back home as a favorite Austrian gift to enjoy 'The Spirit of Austria' in their homeland.
STROH is an 'Inlander Rum', a branded Austrian product made entirely in Austria. The rum is distilled with the most delicate extracts and scents, granting STROH its specific qualities that are well-known across the globe and that enthusiasts connect with Austria. It's a powerful mega variant of the famous Austrian favorite. Superb in coffee and often used in sweets (especially flambes) and drinks.
The Austrian cuisine and baking traditions are inextricably linked to the emblem of Austrian spirits. STROH 80's exquisite scent, which has become the pinnacle of Austrian delight, can be found in pastries, cakes, sweets, and innovative cocktail concoctions. STROH distinguishes itself from the standard line of "Inlander Rum" brands by its distinct scent and is a champion in its category. STROH is a subtle rum with an appealing flavor and unique harmonious characteristics perfect for cocktails, hot beverages, mouth-watering sweets, and cakes.
STROH 60 Original Rum is an extraordinarily powerful newcomer after the exquisite taste of particular shooters. Many people are genuinely astonished by the rich scent and unusual flavor of STROH 60 Original, which consists of 60% alcohol.
STROH Original Rum is considered a hallmark of the Austrian style of life. This rum is a potent alcoholic drink with a 60% alcohol level. However, it is gentler than the 80% version. As a result, it is frequently consumed in a diluted form. It's perfect for cocktails and punches, particularly the famed Feuerzangenbowle punch. STROH 60 Original is also often used in hot beverages like punch, Jagertee, or grog. The strong scent enriches the hot drink.
STROH 60 Original has a robust alcoholic scent, with mild sugarcane and vanilla overtones. If you are reluctant to drink your STROH 60 Original for a while, you may use it to make a myriad of pastries, sweets, and cakes. This spirit has incredible potential. STROH 60 Original has a rich, reddish-brown color with a subtle sheen, confirming this bottle's initial impression.
Whether for cooking, baking, or as a warming drink, the recognizable STROH 40 Original taste is always in season. STROH 40 Original, with 40% alcohol, is the most extraordinary fragrant depiction of the Austrian quality of life. You'll love it when you seek a break from the daily grind. STROH 40 Original can be used in hot beverages like Jägertee, punch, grog, cocktails and mixed drinks. When it comes to typical Austrian sugary dishes, STROH 40 Original is a must-have for cakes, flans, and desserts.
